Kristen Corey, owner of MediaBooks, was a guest on The Accountant’s Flight Plan Podcast. There she talked about how accountants can use marketing to strengthen their brand, attract ideal clients, and communicate value beyond compliance work.

Kristen Corey, owner of MediaBooks, was a guest on The Simplified Marketing Podcast. There she talked about why your website needs to match your brand, the biggest mistakes accounting firms make with DIY sites, and what your homepage should really include

Search behavior has changed. Instead of typing short keywords, people now ask full questions — to Google, to ChatGPT, to voice assistants.

That shift means your marketing strategy has to change, too.

Kristen Corey, owner of MediaBooks, was a guest on the Humans in Accounting Podcast. There she talked about understanding marketing industry averages, branding beyond referrals, and the power of celebrating small wins.

Pricing strategy isn’t just a numbers game—it’s a marketing tool. And if you’re in the business of building a modern, high-converting brand, your pricing speaks volumes before you ever get on a discovery call.

If you are looking to market your accounting firm there are plenty of resources out there that will help you learn marketing. From podcasts and books to apps and tutorials, there is no shortage of knowledge on how to sell your services.

In today's competitive business landscape, referrals remain one of the most powerful ways to grow your client base. Unlike cold outreach, referred clients come with built-in trust and typically convert at higher rates. But how do you systematically increase referrals rather than waiting for them to happen organically?

Kristen Corey, owner of MediaBooks, was a guest on the Successful Bookkeeper podcast. There she talked about building websites for accountants and bookkeepers that help them attract the right kind of clients.

Let's face it – marketing for accounting firms isn't what it used to be. While word-of-mouth referrals are still golden, your online game needs to be strong to attract new clients. One of the biggest heavy-hitters in the SEO world? Backlinks. Let's dive into what they are and why they're such a big deal for your firm.

For accounting firms, referrals remain one of the most valuable sources of new business. In fact, studies show that referred clients typically have higher retention rates and lifetime values compared to clients acquired through other channels.

This episode features Josie Parr, CPA, MST. Josie is a tax expert and strategist with over 20 years of experience. She began her career at a Top 100 Firm, working with businesses generating millions of dollars in revenue, refining her skills in tax strategy. She discovered a passion for helping service-based businesses increase cash flow and profitability through strategic tax planning.