Pricing strategy isn’t just a numbers game—it’s a marketing tool. And if you’re in the business of building a modern, high-converting brand, your pricing speaks volumes before you ever get on a discovery call.

If you are looking to market your accounting firm there are plenty of resources out there that will help you learn marketing. From podcasts and books to apps and tutorials, there is no shortage of knowledge on how to sell your services.

In today's competitive business landscape, referrals remain one of the most powerful ways to grow your client base. Unlike cold outreach, referred clients come with built-in trust and typically convert at higher rates. But how do you systematically increase referrals rather than waiting for them to happen organically?